Mobile Measurement and Fraud Prevention Leader Raises Industry Bar
in Multi-Channel Campaign Management
Adjust , the industry leader in mobile measurement and fraud prevention, today announced that it has entered into a definitive agreement to acquire the leading data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel campaign management to significantly reduce repetitive workflows and enables user acquisition teams to focus on what really matters – campaign optimization to drive ROI.
“This acquisition not only brings technological synergies and a complementary customer base, but will also contribute to our goal of empowering our clients to grow their business and move markets,” said Christian Henschel, Co-founder and CEO of Adjust.
Since 2015, the number of user acquisition channels has grown from 700 to more than 1,500. In fact, user acquisition managers have to handle dozens of mobile ad channels simultaneously. Each channel comes with an individual set of manual and repetitive operations, which Acquired.io’s aggregation platform automates.
“Today, mobile marketers must use multiple dashboards in order to obtain a holistic understanding of their marketing efforts. They face the challenge of merging large datasets in order to understand and act on it. It’s not only costly, complicated and repetitive, but also time-consuming,” added Henschel. “We will add Acquired.io’s technology and highly skilled developer team to our platform, expanding our engineering department to more than 100 professionals.”
Adjust finances the acquisition of Acquired.io through cash on its balance sheet and also plans further investments to fully integrate Acquired.io’s technology into Adjust’s mobile measurement platform. The integrated product will become available in the second half of 2019.
“Our decision to merge with Adjust was driven by many factors, including demand from clients and our intended choice to partner with someone we can build the most competitive and comprehensive product suite together,”