Christmas will come early to Warrnambool.
Following the popularity of last year's festive street party, A Very Liebig Christmas will return on Friday November 29.
Not only did the 2018 event attract a big crowd to the city's newly redeveloped main street, it was the third biggest trading day in Warrnambool that year.
When compared to the equivalent Friday of the previous year, spending in thecity increased by $220,000, with 3200 additional transactions.
This year's family-friendly street festival will see even more businesses offering late night shopping for anyone looking to get their Christmas shopping done nice and early.
Adele Griffin is part of a group of local business people organising the event, and said that the 2019 edition of A Very Liebig Christmas will build on the success of the previous year.
"It will be a similar format to last year, but the event will extend all the way up Liebig Street to the highway," she said.
"There will be late night shopping as well as street trading - there will be special offers in every store.
Ms Griffin said that the event wouldn't be possible without the support of a range of businesses, as well as the Warrnambool City Council.
"The most pleasing part about this year's event was businesses, not just from Liebig Street but other areas, were happy to come on board as sponsors because they recognised how good of an event it was for the community," she said.
Warrnambool City Council Chief Executive Officer Peter Schneider said that collaboration between local traders, the community and council had led to a fantastic outcome.
"The attendance numbers and feedback from last year's event were all very positive, and everyone can look forward to another family-friendly street party to kick off the festive season on November 29," he said.
"The fact that A Very Liebig Christmas was one of the biggest trading days for the city in 2018 shows how it was enthusiastically embraced by businesses and the community."
