The ACMA has today published guidance to assist TV manufacturers in designing home screens that will comply with Australia's new TV prominence framework.
The TV prominence framework has been established to assist audiences to more easily locate and access Australian free-to-air broadcast television services and broadcasting video on demand apps. The framework will apply to all smart TVs and other similar streaming devices manufactured and supplied from 10 January 2026.
Manufacturers must design user interfaces that satisfy minimum prominence requirements, including in relation to the size, shape and location of apps.
The ACMA's guidance includes illustrative examples of interfaces that would likely not comply, as well as outlining some of the considerations that we may take into account when assessing compliance.
TV prominence is a 2025-26 compliance and enforcement priority for the ACMA. We will continue to engage closely with industry over the coming months in preparation for the commencement of the framework.
