Australia gets a taste of a Top End summer

Department of Tourism, Sport and Culture

Over 942,000 Aussies that tune in to Channel 7's Weekend Sunrise this Saturday 2 November will get a taste of what a summer holiday in the Top End can offer as part of Tourism NT's Now in Season national marketing campaign.

Weekend Sunrise Weather presenter James Tobin will be crossing live from Darwin between 7am to 10am to showcase the NT's world class art and culture scene including the much anticipated Bruce Munro: Tropical Light exhibition, following its opening night.

The show will kick off with Aboriginal dance and song by a group of local performers from The Youth Mill, before featuring the inaugural Darwin International Laksa Festival currently on in Darwin.

As part of the crosses, James will taste a breakfast laksa and Cold Rock Darwin's unusual take on the popular Asian dish with Australia's first ever laksa flavoured ice cream.

The show will conclude at Crocosaurus Cove, one of the NT's most famous reptile attractions to promote their new product Tropical Nights, a special Bruce Munro: Tropical Light themed package aimed at families featuring a big croc show, light performance and entertainment by local business The Burning Circus.

To further leverage Crocosaurus Cove Tropical Nights, Tourism NT have partnered with Virgin Australia to offer a special croc holiday deal aimed at families. The deal offers the first 1,000 travellers who book a flight on Virgin Australia to Darwin a complimentary family pass to Crocosaurus Cove's Tropical Nights followed by a 50% discount to Tropical Nights until 29 April 2020.

Territorians are encouraged to tune in to Channel 7 from 7am to 10am this Saturday 2 November.

As noted by Tony Quarmby, Executive General Manager Marketing, Tourism NT:

"The Weekend Sunrise weather crosses offer fantastic exposure to interstate travellers wanting to book a holiday to the NT and experience the Top End's tropical summer.

"This national TV opportunity leverages our Now in Season marketing campaign featuring print and digital advertising, PR and social media to drive visitors to the NT."

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