● New research finds that two thirds of Australians raise more money when fundraising in a team. ● Millennials are now choosing fitness and social fundraisers to suit their modern lifestyle. ● Steptember, the 28-day team based fundraising event supports the 40,000 Australians living with Cerebral Palsy.
Fundraising provides the lifeblood for charity organisations. However, the task of asking for donations can be overwhelming, with one in five Australians who participate in fundraising events, failing to raise any money.
New research from Steptember, reveals that while Australians find it difficult to ask for donations, two thirds (68%) admit that they raise more when fundraising as part of a team.
Steptember’s Health Coach, Mark Liberatore believes Australians struggle to raise funds because many fundraisers are individual pursuits.
Mark says, “Raising funds in a collective environment is very powerful, particularly for events like Steptember, where people register in a team.
“When a team of people are competing to raise the most funds, the friendly competition helps motivate individuals, whilst also assisting them to reach their own fundraising goals.”
Steptember is a team-based 28-day fundraiser, which challenges team members to take the equivalent of 10,000 steps a day[1] to raise funds for people living with cerebral palsy. The research highlights that millennials are now choosing fitness and social fundraisers to suit their modern lifestyles.
The research also reveals that half (52%) of female millennials prefer social events, where combining two hours of dancing generates 11,640 steps and 46% of male millennials opt for fitness focused fundraising, where a footy game can run up 11,000 steps[2].
Mark says, “We have found that the younger generations are becoming more interested in finding savvy ways to fundraise and work fundraising activities into their lifestyles.
“Offering a way for people to combine the things they love doing, while also being able to support a worthy cause has become really powerful.
“Fundraisers are pivotal for organisations like Cerebral Palsy Alliance to assist people living with this condition.”
Sadly, one in 500 babies born is diagnosed with cerebral palsy, a life-long physical disability caused by damage to the developing brain leaving 3 in 4 of those living with cerebral palsy in chronic pain and 1 in 4 are unable to talk.
Steptember provides a fun and active way for Australians to team up and raise funds to provide support, therapy and equipment for the 40,000 Australians affected by cerebral palsy.
You can become involved in Steptember by simply visiting www.steptember.org.au and registering your team.
About Steptember
Looking for a way to increase your fitness levels, develop new healthy habits, have a great time with friends, and raise incredibly important funds to support people living with cerebral palsy (CP) right across Australia – all at the same time?
Then look no further, because here it is - Steptember 2018.
Run by Cerebral Palsy Alliance, the Steptember charity event challenges people to take 10,000 steps a day for 28 days straight in, yes you guessed it, the month of September.
Unlike many other charity challenges, Steptember is done in your own time. Just take 10,000 steps a day whenever you like, wherever you like, and log your steps online. And keeping track of those steps is just as easy with the fantastic new pedometer you'll get just for signing up.
Sounds easy, right? Well, perhaps not. But certainly rewarding, inspiring – and enormously appreciated!
What is Cerebral Palsy
Cerebral Palsy is a physical disability that affects movement and posture.
Cerebral palsy (CP) is an umbrella term that refers to a group of disorders affecting a person’s ability to move. It is a permanent life-long condition, but generally does not worsen over time. It is due to damage to the developing brain either during pregnancy or shortly after birth.
Cerebral palsy affects people in different ways and can affect body movement, muscle control, muscle coordination, muscle tone, reflex, posture and balance.
Did you know, Cerebral Palsy is the most common physical disability in childhood?
For more information on cerebral palsy please visit www.cerebralpalsy.org.au
About the research
Survey methodology: 1,002 participants, aged over 18 completed an online survey on behalf ofSteptember. Nationally representative quotas based on age, sexand area were applied.The survey was conducted in July 2018 by Pure Profile.
