Australia's farmers unite behind booming agritourism movement
There's something quite magical about life on a farm. Picking apples fresh from the tree. Milking a cow. Finishing the day around a campfire, glass of local wine in hand. These simple pleasures have become bucket list items. And while it's easy for farmers to take these everyday moments for granted, many are now embracing agritourism. Visitors from across the country and around the world are being invited to share in these extraordinary, ordinary experiences.
Though the industry isn't new, agritourism is now being recognised as an important emerging tourism sector across Australia. For farmers in agritourism, having a voice and a seat at the table to ensure the industry can grow sustainably whilst protecting the primacy of agriculture is incredibly important.