Australia’s Nation Brand

Austrade

Australia’s Nation Brand is an umbrella brand for Australian businesses and educational institutions to seek new opportunities internationally and strengthen existing ones. It provides a suite of assets which are flexible and can be adopted in a range of channels, alongside your brand.

Unifying Australia under one brand helps to strengthen our presence on the world stage.

Australia’s Nation Brand has been designed to show international audiences that Australia is a country of bright ideas and innovation, world-class products and produce, and leading educational and cultural institutions.

The Nation Brand is an umbrella brand for Australian businesses, associations and government agencies to seek new opportunities internationally and strengthen existing ones. It provides a suite of assets which are flexible and can be adopted in a range of channels, alongside your brand. It helps us present as one “Team Australia” when we are showing up internationally.

Adopting Australia’s Nation Brand

Australia’s Nation Brand aims to help drive international demand for Australian products and services from all industries, including education. It’s an overarching platform under which we can grow, create opportunities, and promote our high quality products and highly trusted services to the world.

The Nation Brand also gives government agencies a framework to guide our international activities and shape global communications about education. Having the vast reach, connections and resources of the Australian Government all laddering up to a consistent strategy and narrative will make our activity on behalf of the education sector more effective and efficient.

Use of Australia’s Nation Brand

Australia’s Nation Brand is currently only available for use by Australian Federal and State Government agencies that are representing the nation to an international audience.

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