BetMakers to power Betgenius racing offering


  • Leading global data supplier Betgenius engages BetMakers to supply racing offering
  • Bet Genius to offer racing to client base of approximately 150 operators
The BetMakers Holdings Limited (ASX:TBH) (“BetMakers” or the “Company”) is pleased
to announce that its wholly-owned subsidiary, Global Betting Services Pty Ltd (“GBS”), has
entered into an Agreement (the “Agreement”) with global wagering technology
company, Betgenius Limited (“Betgenius”), for the distribution of its complete racing
Betgenius provides services to over 150 licensed bookmakers in regulated markets around
the world with its premium sportsbook management solutions, which includes live data and
outsourced trading for pre-match and in-play betting.
The Agreement provides Betgenius customers access to rich horse racing data via eventlife cycle information, BetMakers’ proprietary fixed pricing and enhanced data packages for
around 250,000 races per year includes content from the UK and Ireland, Asia, Australasia,
and North and South America.
BetMakers has contracts in place with relevant racing bodies and rights holders globally to
distribute and monetise racing content and has also developed proprietary trading and
pricing solutions to complement this content.
GBS commenced providing its services under the Agreement on 1 May 2019 and the
Agreement will continue for 2 years from that date (unless terminated earlier). The Company
would like to note that ‘three’ of Betgenius’ tier one bookmaker customers are already live
with the product.
CEO of BetMakers, Todd Buckingham,
/Public Release.