If there is one thing that COVID-19 has taught us, it's the importance of staying connected.
When it comes to running a business, we've learnt just how important having an online presence can be. If your customers are online, you need to be there too.
Having an online presence allows businesses to communicate with their audience when other factors may have prevented them from interacting with customers in person.
A website should be created with the goal of understanding your target audience, which in turn will help you to grow your customer base. So how do you do this?
Today, tools like Google Analytics, Google Search Console, and other tools provide insight into who exactly is visiting your website and what they are searching for.
BizHub Maroondah continues to offer businesses access to a range of free webinars and online workshops, giving business owners the opportunity to skill-up and the digital know-how in order to adjust to new market conditions.
Learn how to make informed choices about websites and social media, how to use search engines and digital advertising, and size up the benefits that each one offers your business at one of BizHub's free online workshops during February and March.
Upcoming online events include:
- Get going with Google Analytics
- Digital Marketing Essentials
- Facebook for Small Business Simplified
- Boost Business with Facebook Advertising
- Social Media Marketing 101
- Simple Steps to Build a Website
Established and emerging businesses can also take advantage of free Small Business Clinics dedicated to helping businesses requiring extra support. The one-on-one mentoring clinics can help to assess your current situation and assist you in the steps you need to take to overcome an issue or information gap.
All workshops are specifically designed for Victorian-based businesses and are delivered online.
For a full list of online events and to book, visit BizHub Maroondah or phone 9298 4679. Registrations are essential.
