East Gippsland Shire Council is helping local hospitality and retail businesses support visitors with a new suite of free, easy-to-use visitor information materials.
A series of posters, stickers and magnets featuring a QR code and web address that link directly to the new Visit East Gippsland website and the digital Official Visitor Guide (OVG).
The Digital OVG can be downloaded as a PDF and used offline, making it a handy tool for visitors travelling through areas with limited mobile reception or data access.
Materials have been designed to act as a simple digital information point for businesses, allowing staff to quickly direct customers to maps, attractions, dining, events and essential visitor information, without needing to field every question at the counter.
Mayor Jodie Ashworth said the initiative was about making things easier for both businesses and visitors during the peak summer period.
