Business events to benefit Ballina

Business events to benefit Ballina

Ballina Shire Council is launching a program to stimulate demand for domestic business events, helping the region’s industries recover following the coronavirus pandemic. The local business community and media are invited to attend at 2.15pm on Tuesday 23 March 2021, at the Lennox Head Cultural Centre.

A new website along with videos have been produced to attract business event bookings to the Ballina Shire, with a series of virtual site visits to showcase the selection of venues available.

Aimed directly at the business event buyer, the video shows the experience to be enjoyed in the Ballina Coast and Hinterland. The website is a ‘One Stop Shop’ showcasing local businesses and the services offered.

“Council identified an opportunity to entice business events to the region mid-week, when accommodation and venues are generally quiet. Bringing bookings here during the week will assist local businesses to stabilise their operations and improve job prospects for their staff.” said Alicia Wallace, Team Leader Visitor Services.

Business events are identified in Council’s Tourism Plan, Ballina Coast and Hinterland Destination Management Plan 2021-2030, as they deliver economic benefits for the region.

They are typically hosted over a few nights mid-week and bring group bookings to local restaurants, caterers, transport and tour operators, and conference delegates like to spend money while here, shopping and enjoying what’s on offer.

“Ballina Shire offers natural beauty, it’s easy to get here and we have a relaxed lifestyle that’s appealing to corporates. These customers also like to support social enterprise and give back to regional communities. Business events can really benefit the entire Ballina Shire on so many levels.”

“We are a safe destination and market ready for business events” added Ms Wallace.

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