Four world record attempts, one year, one man … Sunshine Coast endurance champ flexes fundraising muscle for Dementia Australia

Dementia Australia

Well-known Sunshine Coast fitness identity and endurance champion Jamie Milne is undertaking a mammoth effort with an incredible FOUR Guinness World Record attempts in the next twelve months, in support of people living with dementia.

Jamie’s gruelling Wairua World Record Warrior campaign will kick off this Saturday 22 January in Maroochydore, where he will be put through his paces during an eight-hour burpees challenge.

This will be followed by:

  • 24-hour pull-up challenge, Tuesday 7 June, JMT Mind Gym in Warana
  • 100km ultra marathon with 20kg backpack, Saturday 15 October, the Blackall 100 Event Trail
  • eight-hour double-unders challenge, Friday 16 December, JMT Mind Gym in Warana

Raising funds and awareness for Dementia Australia is a cause that has long been close to Jamie’s heart, having lost his beloved grandmother Mary to younger onset dementia.

Jamie said his drive to raise funds is a result of his great respect for the work of Dementia Australia, and the services and care the organisation provides to those who need them most.

“The Wairua World Record Warrior challenge is my way of actively giving back and contributing towards an incredibly worthy cause,” Jamie said.

This is not the first time Jamie has offered his support to Dementia Australia. He has a long-standing association with the organisation’s Memory Walk & Jog fundraising events, and in 2021 attempted to break the record for completing the highest number of Murph Hero Workouts in 24 hours, raising an incredible $14,000 for the organisation in the process.

Maree McCabe AM, CEO, Dementia Australia said Jamie’s ongoing enthusiasm and commitment to making a difference is inspiring.

“We are incredibly grateful to Jamie for everything he does for Dementia Australia. His commitment, drive, energy and generosity make a real and lasting difference to Australians impacted by dementia by funding important support services, as well as vital research,” Ms McCabe said.

“Thank you so much Jamie! On behalf of Dementia Australia, I’m wishing you the very best of luck with these incredible record-breaking attempts.”

Locals are encouraged to show their support by joining Jamie on Saturday at ARB Maroochydore, 127A/1 Sugar Road (the premises of his major sponsor) from 8am, or by donating at

“As well as helping Dementia Australia to support more people impacted, I am also proud to be undertaking this challenge as a loving tribute to my grandmother,” Jamie said.

“For all the goodness in my personality and character, my values, principles and love, I accredit my grandparents, especially my Nanny Mary.”

Currently there are almost half a million people of all ages living with all forms of dementia in Australia. Without a major medical breakthrough this figure is projected to increase to one million people by 2058. Community fundraisers like Jamie play an important role not only in funding support, but also in raising awareness of dementia.

Dementia Australia is the source of trusted information, education and services for the estimated half a million Australians living with dementia, and the almost 1.6 million people involved in their care. We advocate for positive change and support vital research. We are here to support people impacted by dementia, and to enable them to live as well as possible. No matter how you are affected by dementia or who you are, we are here for you.

For support

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