Customers will soon see a new addition to the famed Gold Cross Glucojel range with the introduction of Glucojel Bears.
Glucojel Bears will join the ever-popular Glucojel Jellly Beans which after 80 years on pharmacy shelves are firmly entrenched as Australia's favourite jelly beans.
The General Manager of Gold Cross, Jason Rose, said the new product filled an identified gap in the market.
"We are proud of this great new product and of the research and development work that has gone into producing a product that we are confident will be a winner with pharmacy customers across the country," he said.
"The jelly confectionery market has been crying out for a great product and Glucojel Bears are just the thing to meet demand in this area.
"The Glucojel brand is synonymous with products of the very highest quality and value and the Glucojel Bears will further build on that great reputation.
"People buying the new product can be confident that they are getting something that stands out for this quality.
"At Gold Cross we are extremely proud of the Glucojel brand and so have spent a lot of time and effort into developing this new line which will further reinforce the brand and its values."
Mr Rose said Gold Cross would launch a broad consumer campaign to underpin the launch of Glucojel Bears.
"Because this is Glucojel's first brand-new product in 80 years, we want to make a pretty big song and dance about it," he said.
"In May Glucojel will launch an extensive and exciting consumer digital media campaign to introduce our bears to the market."
Available from all pharmacy wholesalers.
