The Pharmacy Guild of Australia is pleased to announce the successful acquisition of the entity Member Benefits Australia (MBA) Pty Ltd from StrongRoom AI, effective immediately.
This strategic acquisition strengthens the Guild's commitment to delivering high-value services to its members, enhancing access to exclusive discounts, financial services, and professional development benefits through a more integrated offering.
Member Benefits Australia is a well-regarded platform known for providing tailored member benefits programs across a range of sectors. Under the new management, MBA will expand its offerings to better serve pharmacy owners and staff nationwide.
"This acquisition is about reinvesting in our members and offering existing customers and clients even greater benefits," said Gerard Benedet - Executive Director of Pharmacy Guild of Australia. "MBA aligns perfectly with our mission to support community pharmacies with innovative, cost-saving, and value-enhancing services."
All existing MBA staff, customer and supplier partnerships are ongoing, and we look forward to growing the service offering. The acquisition will also enable new opportunities for collaboration and innovation across member offerings, industries and suppliers. MBA will continue as a stand-alone business focussed on serving its clients and customers.
"Member Benefits Australia offers strong discounts, incentives and rewards to its members. I'm delighted to be leading this talented team as we unlock the potential of this strong multichannel platform" said Sam Irvine Interim CEO of Member Benefits Australia. "My focus will be on building on the strong use and growing database of users, delivering more partnerships and deepening relationships with our existing clients."
Strongroom AI Director Joe Zhou added "Since acquiring Strongroom AI, we have been clear on the need to refocus our mission on tackling the global issue of substance abuse and addiction that is continuing to cause deaths from overdoses worldwide. This sale ensures we can renew that focus on delivering life-changing services.
"We thank the Pharmacy Guild for a smooth transaction and are confident that Member Benefits Australia has found its strongest home within an organisation that has consistently championed its members for nearly a century. We are excited to continue supporting and collaborating with Guild initiatives and look forward to future opportunities to work together in advancing our shared mission of harm minimisation, substance abuse prevention, and addiction recovery."
