Taking client relations to a new and tasty level, Brisbane’s Hit105 has shone the spotlight on local farmers and flavour-makers over lockdown.
Example A: Take two nationally acclaimed chefs, add local produce from the Scenic Rim Farm Box and beam an exclusive cooking class direct to the homes of agency clients. The result: win win!
Example B: Take a local Brisbane gnocchi legend, share their recipe, create an audio how-to and invite agency clients to a completely unique Fake Away culinary experience. Same result!
“This is the recipe cooked up by Brisbane’s Hit105 to give our agency clients authentic food experiences using hyper-local produce, starring chefs known for their championing of the ‘eat local’ mantra, a recently launched farm-to-front-gate business in South East Queensland and a gnocchi business that creates line-ups the envy of the city,” said Hamish Rose, SCA Brisbane Head of Sales.
“The program was a creative twist for us, allowing extended engagement with clients during lockdown, while celebrating the ‘Shop Local’ campaign that’s taken over our stations across the network.”
Brisbane’s Hit105 partnered with the Scenic Rim region to host two virtual cooking classes – called Quarantine Cuisine. The experience starred regional Ambassador Chefs, both multi-award winning and nationally acclaimed flavour makers: Richard Ousby of The Overflow Estate 1895 near Boonah (and former Executive Chef at Stokehouse), and Josh Lopez of The Wolfe, in Brisbane.
The chefs created their own recipes featuring local produce and guided clients through the cooking class live. Ingredients were delivered to each client via the Scenic Rim Farm Box and paired with local wines. For those wondering what was cooked – the detail is provided at base!
In another flavour-filled first, Brisbane’s Hit105 also partnered with legendary local gnocchi gurus Gnocchi Gnocchi Brothers to create an exclusive audio cooking session, using a recipe from their highly-protected flavour stable. Called Fake Away, the experience included gathering the ingredients from Gnocchi Gnocchi Brothers, then receiving a written and audio recipe, with added extras to ensure the cooking and dining experience at home was special.
“The feedback was fantastic. It proved that celebrating local food and flavour-makers is so important, and it’s an initiative that we will continue after lockdown,” said Rose.
Program Co-ordinator: Jasmin Hawke, SCA
Scenic Rim Farm Box: Genevieve Windley www.scenicrimfarmbox.com.au
Scenic Rim Ambassador Chefs: Lopez & Richard Ousby
Gnocchi Gnocchi Brothers: Ben Cleary www.gnocchignocchibrothers.com.au
Quarantine Cuisine dishes
JOSH LOPEZ: Quarantine Cuisine: Salt Bush Towri Cheese with rhubarb, macadamia, lavender
Featuring: Towri Salt Bush Cheese, Tamborine Mountain Rhubarb, Scenic Rim Lavender, Greenlee Macadamias, Scenic Rim 4Real Milk, Hilly Ridge Honey
RICHARD OUSBY: Quarantine Cuisine: Roasted 500gm tomahawk steak (rib on bone), brushed with brown butter & fish sauce, Potato Gnocchi, honey fried pecans, carrot dressing
Featuring: Freshly dug Canungra sebago potatoes from Dale Mahony, Bromelton House Pecans, Hilly Ridge Honey, The Butcher Co Flat Iron Steak, Kalfresh Carrots, Tommerup’s Butter and Riverdale Herbs Rosemary, parsley & chives.
And here’s what was said!
Thanks so much for inviting me to this one. I had the whole family helping me cook! The steaks were amazing (didn’t know it was so easy to cook a tomahawk) – but our gnocchi might have needed another attempt haha. Such a cool concept! Taylor Fielding – Account Director – OMD
Thanks so much for the whole experience, it was great! I can’t say I’m a future MasterChef but it was fun to have a go. The meal was very tasty and the wine was polished off too. The quality of the ingredients were amazing. Really appreciate the effort that went into making this happen. Shelley Cook – Managing Director – Scout Frontier
Thanks for including us on this, it was great! The produce was amazing, and we cooked the beef cheek recipe tonight which was even better! Big thanks to the team again. Jonathon Betros – Client Director – Ikon
About The Hit Network:
As the #1 network for Females 25-54 the Hit Network is dedicated to creating shows that are genuine, down to earth and relatable to women, is the leader among audiences under 40 years of age and is home to popular personalities including Fifi Box, Kate Langbroek, Ed Kavalee, Abby Coleman, Dave Hughes, Brendan Fevola, Carrie Bickmore, Tommy Little, Heidi Anderson and Ash London.
With a focus on hit music, old-school favourites and RNB Fridays, the Hit Network entertains over 5 million radio listeners every week across 46 stations in metro and regional Australia, including four digital stations: Old Skool Hits, Buddha Hits, Easy Hits & Urban Hits.