A five-month joint social media campaign by the International Labour Organization (ILO) and the Indonesia Business Coalition for Women Empowerment (IBCWE) has reached more than 87,000 views and generated nearly 225,000 impressions, amplifying calls for gender equality, non-discrimination, workplace free from violence and harassment, care responsibility and stronger women's leadership in the workplace.
The campaign, implemented under the ILO's Realizing trade gains free from gender discrimination and child labour (RealGains) project and funded by the Government of Canada, aimed to reinforce the message that inclusive workplaces are fundamental to decent work, responsible business conduct and sustainable trade.
© Ariel Prananda/ILO
Over the course of the campaign held from October 2025 to February 2026, 82,470 views and 224,612 impressions were recorded across ILO and IBCWE's Instagram platform. Women represented 63.5 per cent of followers reached, while men accounted for 36.5 per cent. The largest share of engagement came from young professionals aged 25 to 34 (43.4 per cent), highlighting growing awareness among young professionals of the importance of gender-responsive business practices.
Through infographics, short videos, articles and key messages, the campaign emphasized that eliminating discrimination and promoting women's leadership are not only matters of fairness, but also drivers of productivity, innovation and resilience in supply chains. It encouraged companies to adopt transparent promotion systems, family-friendly policies and zero-tolerance approaches to harassment and violence at work.
When women have equal access to opportunities, leadership roles and safe working environments, businesses perform better and the benefits of trade are more widely shared. Digital outreach helps us mobilize companies, workers and young professionals to be part of this change.
Dede Sudono, the ILO's RealGains Project Coordinator in Indonesia
Content addressing unseen barriers in the workplace received the highest level of interaction, reaching more than 9,000 views, demonstrating strong relevance to workers' daily experiences. One comment highlighted the real conditions faced by women working in the banking sector, noting long working hours without overtime compensation.
Meanwhile, a post about the first day at work received the following comment: "The first day at work is quite nerve-wracking as we need to adapt to the workplace, colleagues and new work culture. We are fortunate if we have a supportive working environment and supportive co-workers."
Dede Sudono, the ILO's RealGains Project Coordinator in Indonesia, stated that in addition to reaching beyond traditional audiences, the campaign forms part of broader efforts under the RealGains project to ensure that trade-driven growth is accompanied by respect for fundamental principles and rights at work, including gender equality, across supply chains.
"Gender equality is essential to building competitive and sustainable enterprises, particularly in sectors connected to global trade," said Dede. "When women have equal access to opportunities, leadership roles and safe working environments, businesses perform better and the benefits of trade are more widely shared. Digital outreach helps us mobilize companies, workers and young professionals to be part of this change."
