Rockhampton Regional Council has launched the next stage of its exciting ‘Stop. See. Stay’ promotional campaign to drive visitors to the Rockhampton Region.
Mayor Margaret Strelow said the campaign from Council’s Tourism arm, Advance Rockhampton, consisted of a series of promotion videos targeted at mates and families.
“Two great videos have been rolled out as part of a series in the next stage of the this campaign targeting specific markets where we want to increase visitor numbers to drive tourism spending in our region,” Mayor Strelow said.
“These builds on the great work we’ve already seen to date and, while there’s still more to come yet, these videos are a valuable way of promoting our region and really showcasing what we have to offer here.
“I have to give full credit to Advance Rockhampton for this work in showcasing what the Central Queensland experience is like for holidaymakers to Stop, See and Stay,” Mayor Strelow said.
Manager of Tourism and Events Annette Pearce said that by targeting specific visitor markets, the first video in the series, featuring families, had already reached over 50,000 people.
“This is a great response and reflects the interest in regional travel and further positions Rockhampton as a tourist destination, with strong visitor numbers from the drive and domestic market over the past few months,” Ms Pearce said.
“From Fishing the Fitzroy, riding our world-class mountain bike trails, strolling along our treetop boardwalk, exploring our ancient caves, the historic gold mining town of Mount Morgan, checking out the cheeky chimps at the Zoo, right through to taking a daytrip to the coast, Rockhampton has a unique offering which will be featured throughout the video series over the coming months.
“Our strategic delivery for these videos is primarily via social and digital advertising. The Explore Rockhampton Facebook and Instagram pages have received over 1 million views since March and the Explore Rockhampton website has been viewed over 17,000 times. We are also excited to extend the campaign across billboards and television in the drive market.
“It was also important to utilise a local production company and we would like to thank Mad Dog Productions for filming and producing these videos, and capturing the essence of the region,” Ms Pearce said.
You can view the first two videos in the series by visiting the Explore Rockhampton Facebook and YouTube pages, with links to each of these videos below.