Research from the Met Office has revealed that the most popular reason people check the weather forecast is to decide whether to hang out the washing.
Almost half (41.4%) cited laundry as their main motivation, ahead of general curiosity in what the weather is doing for the day (40.6%), and planning outfits or outdoor activities (34.6%).
While the findings highlight the everyday role weather plays in our lives, today, the Met Office is launching its WeatherReady winter campaign - a timely reminder that checking the forecast is about much more than drying clothes.
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