Ms Jane Palfreyman has been appointed Managing Director of SBS for a five-year term.
Ms Palfreyman brings more than 20 years' experience in the broadcast industry, with roles at some of Australia's biggest media organisations, including Nova Entertainment, Global Radio and Southern Cross Austereo.
Over the past decade, Ms Palfreyman has held a variety of roles at the SBS across commercial operations, content strategy, marketing and executive leadership.
She successfully led the positioning of the SBS brand as a world leader in multilingual, multicultural and First Nations broadcasting, and has grown free-to-air, broadcast video on demand, digital publishing and audio audiences.
Quotes attributable to Minister for Communications, Anika Wells:
"Millions of Australians across the country rely on SBS for quality multicultural and multilingual content.
"Ms Palfreyman's extensive leadership experience will see SBS continue to deliver powerful content that resonates and connects with diverse Australian audiences."
Quotes attributable to SBS Managing Director, Jane Palfreyman:
"It is an enormous privilege to be appointed Managing Director of SBS, an organisation with a unique and vital role in the life of all Australians, reflecting the many cultures, languages, stories and perspectives that help us better understand each other.
"SBS has always evolved with the communities it serves. As the way we watch, listen and connect continues to change, innovation will be central to ensuring SBS remains trusted, relevant and accessible to all Australians, including multilingual and First Nations communities.
"At a time when misinformation can spread quickly and trust in institutions is under pressure, independent public interest journalism has never been more essential. This is why SBS matters so deeply, both to the many communities we serve and to Australia more broadly."
