Play Now Melbourne 2024, photo by Sarah Chavdaroska
Australia's leading games market Play Now Melbourne will return for a third consecutive year in October 2025, backed by the Victorian Government through VicScreen.
Play Now Melbourne connects Australian digital games developers with the world's best international publishers, investors and platform holders, turbo charging business development opportunities for local games developers and studios.
First held in 2023, Play Now Melbourne has gone from strength to strength. Last year saw over 165 meetings take place, with 55 developer teams, and 19 publishers, investors and platform holders participate. This year's Play Now Melbourne will occur on Thursday 9 October 2025.
Expressions of interest for Play Now Melbourne are now open to games developers from across Australia who have projects in active development looking to secure funding, publishing services, or marketplace support. There is no fee to take part in Play Now Melbourne.