All audio grabs are to be attributed to Cathy Jamieson, Head of Consumer Research at PayPal Australia
PayPal Research: Most Aussies prefer shopping the
Boxing Day sales online
· More Aussies prefer shopping the sales online (55%) than in store (45%)
· A quarter of Australians (23%) think they’ll overspend this Boxing Day
· We’d rather shop the Boxing Day sales online from the couch (48%), surrounded by family and friends (34%) or lazying by the pool or beach (20%)
Sydney, 26 December 2019: Boxing Day is known as one of the biggest in-store shopping days of the year, but new research from PayPal reveals most Aussies (55%) prefer to shop the sales online.
The growing preference for online sales shopping is not surprising considering the stress that comes with heading to the mall. The research found that the top reasons for shopping Boxing Day sales online rather than braving the stores were:
· To avoid the crazy crowds – 67%
· Online is faster and easier for sale shopping– 55%
· I can’t stand the traffic on Boxing Day – 45%
· Finding a park is too difficult – 43%
Two-in-five (41%) of online Boxing Day sale shoppers also feel that there are better deals available online than in-store.
Over half of Aussies (56%) say that the Boxing Day sales are simply better to shop online than in-store. And this trend is led by our youngest shoppers. Almost three-quarters of tech-savvy Gen Y’s (70% 18-34 years old) think that shopping Boxing Day sales online is a better option. This drops off for older generations (Gen X 59%, Boomers 51%). And for Australians over 65, two-thirds (64%) still believe that the best way to shop the Boxing Day sales is in-store.
While almost a quarter of Australians (23%) think they’ll probably overspend on Boxing Day because of all the great deals, Millennials are the generation most likely to overspend (40%) followed by Gen X (23%).
This year, Boxing Day isn’t all about buying either – some of us will be looking to sell. Just over 1-in-10 Australians (11%) will spend Boxing Day trying to sell their unwanted Christmas gifts, a figure that climbs to almost 1-in-5 (18%) for Millennials.
Rather than losing the Christmas spirit by being crushed by the crowds, elbowed out of the way for the best bargains or stuck in Boxing Day traffic, Aussie online shoppers would prefer to shop the Boxing Day sales this year from more enjoyable locations. 48% would like to do their Boxing Day shopping fron the couch, 34% would prefer to shop online while spending time with their family and friends, 20% want to shop the sales by the pool or at the beach and 15% want to do their Boxing Day shopping from the comfort of their very own bed.
PayPal Australia’s Head of Consumer Research, Cathy Jamieson said: “Australians are increasingly getting tired of the stress that comes with braving the shops on Boxing Day and are instead opting to do their shopping from the comfort of their homes. For good reason too – our research found that the majority of Aussies think you can snag better deals online and the best bit is you don’t have to face the crowds.”
By shopping Boxing Day sales online with PayPal, Aussies not only get access to free return shipping and buyer protection for their eligible purchases, they can free up their time to relax with family and friends, watch the cricket and make a dent in their Christmas lunch leftovers.”
Proving that comfort is key this Boxing Day, almost half (48%) Aussies said they want to be shopping the Boxing Day sales on the couch, while 1-in-5 (20%) said they’d like to shop the sales from the beach or by the pool and almost 15% said they’ll be shopping online while in bed.