Auckland, 27 June 2019 – New Zealand’s Milo lovers will soon be able to choose Milo without added cane sugar, with the addition of a new option to the range.
Milo 30% Less Added Sugar* will be available on shelf from later this week, alongside Milo Classic NZ Taste.
Nestlé Business Manager Anna Stewart said the new product, which has been two years in development, gives people the option of drinking Milo without added cane sugar.
“With parents increasingly concerned about added sugar in their children’s diets, we’ve created a Milo drink that is true to Milo and encourages people to drink milk, but delivers less added sugar.
Stewart said that like Milo Classic NZ Taste, new Milo 30% Less Added Sugar contains lactose, which is a naturally occurring sugar in the milk powder, and added sugar in the malt barley, but doesn’t have any cane sugar.
“New Zealanders have responded strongly to the launch of Milo Classic NZ Taste, and we can assure them that it’s here to stay,” Stewart said.
“People will now be able to choose whether they want the Milo Classic NZ Taste, or the new Milo 30% Less Added Sugar, knowing that whatever they choose will taste delicious.”
Milo 30% Less Added Sugar still has the malt barley, milk powder and cocoa that Milo is known for, but uses stevia for sweetness and soluble corn fibre for texture instead of cane sugar.
The new Milo 30% Less Added Sugar is priced at RRP $7.99 for a 395g tin and will be available from the end of June.