New drink-driving advertising campaign

Jeremy Rockliff,Minister for Infrastructure

The latest version of the Real Mates campaign aimed at discouraging young men from drink driving has started today.

Drink-driving continues to be a major cause of road crashes for drivers aged between 17 and 25.

According to the latest statistics, drivers in this age group represented around a quarter of motorists involved in drink driving crashes.

The campaign appeals to young men to speak up and step in to stop a mate from driving after drinking.

The three new commercials in the campaign were created after extensive research of its target audience, men aged between 17 and 25. Research for the campaign found these young men confide in each other. The campaign’s message is “there’s nothing you can’t tell a real mate” so tell him to stop if he’s about to drive after drinking.

This group represents six percent of the Tasmanian population but 17 percent of the fatalities and serious injuries on our roads and it is critical that we get the message through that drink driving is not acceptable in our community.

Please see link to campaign:

/Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length. View in full here.