The Finocchiaro CLP Government is urging all Territorians to drive like our lives are worth living, with the launch of an impactful new road safety campaign ahead of the Easter long weekend.
The campaign, delivered in partnership with the Motor Accident Compensation Commission, highlights the confronting reality that Territorians are four times more likely to die on the road than the national average.
Chief Minister Lia Finocchiaro said every death on Territory roads was one too many, and immediate behavioural change was the key to saving lives.
"We often hear people talk about the 'road toll' but this isn't a price anyone should have to pay. No one should lose their life on our roads," said Mrs Finocchiaro.
"Last year, the Northern Territory recorded the highest number of road deaths in a decade, including a rise in pedestrian fatalities. These aren't just numbers. These are lives cut short, families grieving, and communities left shattered.
"Our message this Easter is clear: drive like our lives are worth living. We want everyone to get home safely no matter where you're headed."
The campaign comes as NT Police ramp up enforcement across the long weekend, targeting dangerous driving behaviours including speeding, drink and drug driving, seatbelt use, driver distraction and fatigue, known as the Fatal Five.
Minister for Logistics and Infrastructure Bill Yan said the campaign was especially critical for Central Australia and remote communities, where distances are vast and road trauma has far-reaching impacts.
"In Central Australia, our roads connect people, families, and communities and too often, they become the site of heartbreak," said Mr Yan.
"This campaign is about shifting mindsets and reminding every driver that the decisions they make can save lives or destroy them.
"Whether you're heading out bush, visiting family, or staying local, take responsibility behind the wheel. Our lives are worth it."
Motor Accident Compensation Commissioner Will Oliver said the consequences of road trauma extended far beyond the crash site.
"MACC provides care and recovery support to those injured on Territory roads but we would much rather prevent trauma than respond to it," said Mr Oliver.
"This campaign is a call to action. It's time for Territorians to step up and drive like every life on our roads matters because it does."
Territorians are also reminded to check local road conditions via roadreport.nt.gov.au here, obey all signage, and never drive through floodwaters.
To view the campaign, visit roadsafety.nt.gov.au here.
