The Marshall Liberal Government, in conjunction with SA Police, has today launched a new road safety campaign calling on South Australian drivers to re-evaluate their behaviour on the road.
The commercial – which was filmed with stunt drivers in the Adelaide suburb of Croydon Park in June – was launched on the big screen above Adelaide Oval’s Southern Plaza ahead of the October long weekend.
Road Safety Minister Vincent Tarzia said the new campaign would make South Australians re-think their actions behind the wheel.
“This new campaign is graphic, confronting and highlights how speeding – even just a little bit over the limit – can cause irreversible damage or death,” Minister Tarzia said.
“Fatalities and serious injuries can be prevented if we all do our part to make South Australian roads a safer place. Heed the message and slow down this long weekend, the choice to do so could save your life or the lives of others.
“Every life lost on our roads can be prevented. We must all work together to make our roads a safer place.”
Over the past five years SAPOL has attributed 22% of fatalities – or 97 lives lost – as a direct result of excessive speed. The SA Government is committed to improving road safety through targeted campaigns, improvements to roads and infrastructure, vehicle safety and the enforcement of road rules.
The new campaign will feature on a double-decker bus servicing the Adelaide Hills, while imagery from the commercial will be highly visible on trailers positioned at high-danger locations like the South Eastern Freeway and Port Wakefield Road.
The campaign will run in October 2020, March 2021 and June 2021 on TV, radio, outdoor billboards, social media and online platforms.