The Launch of Swopstakes, the “New Way to Play” on Racing & Sports
Today sees the launch of Swopstakes , the most innovative sports & horse racing betting product introduced to the market for many years.
Swopstakes is The World’s Greatest Sweepstake. Most Australian adults would be familiar with the Melbourne Cup Sweepstake, where a runner is selected at random for them & prizes are paid to those who whose horses run in the placings. Swopstakes takes this concept to the next level, with games being conducted across multiple racing or sporting events, & players given in-game options to “cash-out” tickets they don’t like, buy more tickets with selections they do like, & even Swop their tickets for a new set of tickets.
Swopstakes games can be conducted on any racing or sporting competition. Initially, games will be offered on Horse & Greyhound Racing, as well as on the NRL, AFL & other major sporting competitions. A game of Swopstakes would typically run over a full round of NRL or AFL, or across all races at a horse or greyhound meeting, with the Major Prize winner being the player whose ticket correctly selects the winner of all games/races.
Swopstakes offers players the opportunity to win large cash prizes for a small investment, the likes of which are not typically available to sports & racing punters. Importantly, players can have a flutter on their favourite sports for a small amount, & be entertained across a number of hours or even days.
The innovative & engaging nature of Swopstakes, as well as the quality of the user interface, has seen it receive international recognition & awards.
“We have been operating Swopstakes in a free-to-play format for over 18 months.” The CEO of Swopstakes Australia, Shaun Pyrah, advised. “We’ve received a significant amount of feedback from our players who agree that Swopstakes is unlike anything else in the market, is highly engaging &, most importantly, a lot of fun to play. They’ve told us it’s like Survivor meets Deal or No Deal.”
“If our free to play audience is any indication, Swopstakes will introduce a new audience to racing which is one of our key objectives. We will be offering games with major prizes ranging from $5,000 to $1,000,000.” Pyrah added.
Swopstakes operates under license from the Northern Territory Racing Commission.