Nine25 appoints Intuit Leader as Head of Growth


Sydney – 12 May, 2021 – Nine25, the Earned Wage Access (EWA) innovator is bolstering its strategic corporate leadership with the appointment today of Intuit Australia leader Dale Pearson as Head of Growth.

At Nine25, Dale will lead the sales and go-to-market strategy, expand the Company’s corporate acceptance, and shape further integrated HR workforce products beyond the core Pay Streaming® technology to deepen customer engagement.

Dale was previously the Enterprise Growth Leader and Head of Advisor Business Development at Intuit Australia (NASDAQ – INTU). In 2013, he helped launch and establish Intuit’s global presence in the Australian market. Between 2013 and 2020, the Intuit team grew from three founding team members to over one hundred and forty and was consistently exceeding yearly growth and retention targets. Intuit was also ranked in the Top 20 “Australia’s Best Workplaces” for three consecutive years. He’ll also join the leadership team in developing and executing Nine25’s market expansion initiatives.

Nine25 founder, Leigh Dunsford, said:

“Dale’s broad experience in the advisor space is a valuable asset to the Nine25 team, and he joins us at a time ahead of significant early signs of growth and acceptance for our business. Payroll and HR technology are rapidly evolving thanks to data exchanges, enabling Nine25 to tailor real-time earned wage access experiences that match people’s financial lives. We’re tackling the critical issue of financial well-being linked to mental health, helping to reduce Australia’s reliance on debt products and improving workforce productivity. Partnerships will be a key driver of growth for us on all levels, and Dale is well-positioned to take us to the next level.”

Dale Pearson said:

“Nine25 is an innovative force in the HR Technology space, and I’m thrilled to drive our position and acceptance in the market. Our mission has never been more important: The demand from employers for relevant and data backed internal wellness platforms is growing exponentially and the expectation from their valued employees struggling to make ends meet till payday has never been greater. I look forward to sharing my expertise, building a culture where our team members can do the best work of their lives and build the trust of partners in our value proposition and long term mission.

Dale Pearson’s appointment comes at a time of significant development growth. Nine25’s public platform release will follow the successful corporate pilot trials and further integrations with payroll and workforce management platforms.

Report finds $1 trillion is accrued in employer payroll accounts on any given day

Across OECD countries, EY’s 2020 report estimates that a total of approximately $1 trillion is accrued in employer payroll accounts on any given day. This gives a prominent role for employers, and On-Demand Pay providers, to provide employees access to this liquidity and, in so doing, create meaningful societal utility at limited frictional cost.

Read the full 2020 report by EY here: On-Demand Pay: payroll that works for all

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