TourismNT has released its refreshed brand today which promotes the Northern Territoryas unlike any other place on earth.
Thenew tagline Different in every sense,replaces the Do the NT brand positioning launched in 2013 and is founded onthe Northern Territory Masterbrand Boundless Possible.
Itis the result of thorough global travel research and testing, and positions theTerritory as a place that connects deeply with people, awakening every sense. Itis also aligned to Tourism Australias upcoming branding, our key partner forinternational marketing.
Tolink with the new Tourism NT brand, the Northern Territory Convention Bureauhas also been re-named Northern Territory Business Events.
Thedomestic and international Tourism NT logo has also undergone a refreshfollowing market research, with some suggesting that the current logo reflectedthe NT as being rugged and hot.
Therefreshed logo retains the iconic Brolga and has been modernised with asimpler, cleaner look, which better resonates with the potential visitor market.
Aninterstate marketing campaign will be in market from Sunday, 15 Septemberfeaturing outdoor advertising on billboards, street furniture and buses as wellas digital, print media and social channels, before rolling out ininternational markets via relevant campaigns.