Police have declared an emergency situation at Coolum Beach (Peregian) in relation to a bushfire in the area.
The declaration was made at 7:54m under the provisions of the Public Safety Preservation Act.
The declared zone is bounded by Woodland Drive to Stumers Creek Road, David Low Way and the Sunshine Coast Motorway.
Police are urging residents within the area to self-evacuate and for anyone outside the zone to avoid travel to the area.
An evacuation centre has been established at the Noosa Leisure Centre, Wallace Drive, Noosaville.
Residents are being evacuated in Lorikeet Drive to Greenshank Drive, road closures at Woodlands Boulevard to Stumers Creek Road including David Low Way.
Significant delays are expected.