Tasmanian Government
Tourism in Tasmania has reached a significant milestone, with visitation to the State breaking pre-COVID levels for the very first time.
This comes after a remarkable year for Tasmania's tourism sector, having received multiple industry and travel-trade accolades and recognition throughout 2025.
Minister for Tourism, Hospitality and Events, Jane Howlett, said the results highlight the strength of Tasmania's visitor economy.
"Tasmania has welcomed 1.36 million visitors across the year, surpassing all pre-COVID visitation highs for the first time, with visitor spend at $3.6 billion, which is fantastic news and shows our industry is strong," Minister Howlett said.
"Annual visitor spend has increased 44 per cent since 2019, which equals an additional $1.124 billion injected directly into our economy.
"The figures also show that the September quarter alone recorded $554.4 million in visitor spend, the second strongest September quarter on record.
"We are delivering for Tasmanians by working together to grow our job-rich visitor economy to keep moving our state forward."
The Come Down For Air is tracking well, with half a million visits to the Discover Tasmania website since the launch in September.
"It is important that we continue to focus on creating demand to ensure that people are planning and booking trips to Tasmania this season and beyond," Minister Howlett said.
Hobart was named Expedia's Destination of the Year for 2026, and Gordon Ramsay praising our food and produce as some of the best in the world, among other things.
Minister Jane Howlett congratulated Tasmania's tourism industry on the fantastic results.
"The recognition of Tasmania as a desirable holiday destination from around the world is a testament to the passion and dedication of everyone in our tourism and hospitality sector," Minister Howlett said.
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