Imagine this: the Dutch government regulates xtc. What would sales then look like? Should you be able to buy pills everywhere, or only on prescription? In the xtc store, a public experiment by drug museum Poppi in collaboration with Utrecht University researchers, the visitors are the ones who decide.
In the fictitious xtc store - where no actual drugs are handed out - drug researchers from various faculties of Utrecht University examine the conditions under which Dutch people would be prepared to buy xtc if it were legal.
Serious game about xtc retail
Visitors play a 'serious game' developed by Utrecht researchers in collaboration with Poppi, and test three different xtc retail points: an xtc specialist shop (store), a club (nightlife) and a pharmacy (medical). The visitors are in control and can specify what they believe to be the best way to go about xtc retail, based on experiments and questions. Should there be an age limit? And how many pills can you buy? What about marketing? Will there be advertisements about xtc everywhere?
Relationship between environment and regulation
The researchers themselves will not be present in the stores, but will collect and analyse the data collected through the game and interviews. The main question is how the design of the environment relates to the design of the regulation. The results show in which setting - medical, store or nightlife - and under which conditions the participants would be willing to buy xtc.
