2 October, 2020 – It has come to the attention of R.M.Williams that a video of a private meeting between one of R.M.Williams’ senior executives and Hugh Jackman has made its way onto the Internet.
R.M.Williams strongly supports our Global Boot Ambassador Hugh Jackman and we are very proud of our association with this truly undeniable character. Our beautiful and purposefully designed footwear is built using 80 hand-crafted processes to deliver superior comfort. Indeed, perhaps too much comfort.
To be clear, R.M.Williams encourages all people – including Hugh Jackman – to wear clothes. Clothes have many amazing benefits from making the wearer look stylish to making meetings way less awkward.
As soon as this meeting in question ended, we immediately contacted Hugh’s counsel to make sure they explain our ‘only R.M.Williams boots’ contractual stipulation did not apply to other vestments. We are happy to report that Hugh seems to have gone back to wearing clothes, in addition with his R.M.Williams boots.
We would also like to note that this meeting took place in early February. Hugh and R.M.Williams now encourage those appearing in public to wear masks as well.
Created in concert with Hugh Jackman and the marketeers at Maximum Effort, R.M.Williams latest video represents an embrace of the brand’s Undeniable Character positioning as well as Aussie humour.