SBS belongs in Western Sydney

The Western Sydney Business Chamber welcomes Federal Labor’s announcement that if elected, it will investigate opportunities to relocate SBS from Artarmon to Western Sydney.

David Borger, Executive Director of the Western Sydney Business Chamber, said, “The Chamber has consistently called for SBS to be relocated to the multicultural heartland of Sydney.

“A call we have made since 2014 and last year, I wrote to the then SBS Chief Executive Officer and Managing Director, Michael Ebeid, suggesting that SBS as the nation’s multicultural and multilingual broadcaster, base itself in Western Sydney,” Mr Borger said.

“There are a number of large city centres, including Parramatta, Bankstown and Liverpool that have excellent and improving transport links and significant new investment in commercial offices, civic infrastructure and new retail.

“These areas provide SBS with a talent pool, allow the broadcaster to be physically located closer to its audience, and have the added benefit of stimulating activity in one of the city centres of Western Sydney,” he said.

“Western Sydney is a melting pot of race, religion and culture and is a community that is very proud of where they reside.

“SBS should seriously consider relocating its headquarters from the Lower North Shore to a more racially diverse area.

“This strategic move could better align SBS with its audience and could also have a number of significant benefits, including jobs creation, economic investment and improvement of quality of content,” Mr Borger said.

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