Search for missing Long Gully woman Nicole Hopley

Police are appealing for public assistance to help locate missing woman Nicole Hopley, Victoria Police say.

The 30-year-old was last seen in Green Street in Long Gully at 6:20am this morning and has not been heard from since.

Police and family have concerns for her welfare as this is out of character for her.

Nicole is believed to frequent the Bendigo area.

She was last seen wearing a high visibility vest, blue work pants and work boots.

Police have released an image of Nicole in the hope someone recognises her and can provide information regarding her current whereabouts.

Anyone who sights Nicole is urged to contact Bendigo Police on 54481 300.

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