Coles Little Shop campaign has captured the imagination of customers, many of who are keen to display their collectables in ingenious and inventive ways.

Coles Chief Operating Officer, Greg Davis, says customers have been very positive about Little Shop and are having a lot of fun collecting the miniatures.

“We’ve already seen hundreds of pictures and videos of people using Little Shop in all sorts of creative ways,” Greg said. “This competition is not about who’s collected the most minis, but who has embraced them in a wonderful and unique way.”

Coles Little Shop is an Australian supermarket first which allows customers to collect 30 miniature replicas of some of Australia’s most popular grocery brands like Huggies, Oak, Daily Juice and Vicks. The campaign has just over a week to run.

The Coles Ultimate Little Shopper competition is open to Australian residents 18 years and over. Full terms and conditions can be found at

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