The side of the Civic Centre in Camperdown was lit up with the debut of a new projection system as about 1500 people enjoyed the Light Up Camperdown festival on Friday night.
The installation was funded by a grant from the State Government's $5 million Our Regions: Living Local – Regional Fund.
Minister for Regional Development Gayle Tierney said the projector was a real win for Corangamite.
"We're proud to back this project as it brings the local community together in celebration and attracts visitors passing by to enjoy what's on offer in the region."
The fund is aimed at activating public spaces to promote social connections, enhance liveability and revitalise regional shopping strips.
Corangamite Shire Mayor Kate Makin said the projector would be an asset to make the town centre more vibrant and would improve safety by providing more lighting.
"It's a great innovation with so many possibilities," Cr Makin said.
"The side wall of the Civic Centre makes a great screen that can be seen by motorists travelling down the highway.
"It could potentially provide great opportunities to promote community events and festivals, tourism, special occasions or safety messages.
"In the new year Council will formalise a set of guidelines for how it can be best used to support our community."
Council Events and Creative Industries Team Leader Tammy Young said the projector was chosen because it could provide brighter and much more vibrant colours than comparable models.
"It uses coloured lasers which provide sharper images and video than projectors using other light sources. The image will be clearer even in less-than-ideal lighting conditions like long summer twilights.
"It is more energy efficient, using 25% less electricity than many other projectors and is temperature insulated and thermostatically controlled for safety."
