-- SMOKIN' ED'S CAROLINA REAPER(R) AGAIN OFFICIALLY
THE HOTTEST CHILI PEPPER IN THE WORLD!
Guinness World Records(TM) has notified Smokin' Ed Currie and Puckerbutt Pepper Company that its SMOKIN' ED'S CAROLINA REAPER(R) is once again officially the world's hottest chili pepper.
Guinness has now recognized a new SMOKIN' ED'S CAROLINA REAPER(R) record average of 1,641,000 SHU (Scoville heat units) made effective on August 11, 2017, which is over 71,000 SHU hotter than its groundbreaking 2013 record. In comparison, Jalapeno peppers rate at 2,500 to 8,000 SHU.
With recently lab-measured peak levels of over 2,189,000 SHU, SMOKIN' ED'S CAROLINA REAPER(R) has, after the Guinness-required recertification, reclaimed its undisputed place at the top of 'super-hot' chili charts.
As the plant phenotype has further matured, SMOKIN' ED'S CAROLINA REAPER(R) has grown hotter over its prior world record and, unlike recent dubious 'world's hottest' claims from other peppers, the Guinness recertification required the submission of rigorous third-party, scientific data to back up the new record.
-- Look f
