Department of Tourism, Sport and Culture
Tourism NT is targeting potential millennial holidaymakersin Australia with great reasons to visit the NT now through a new marketingcampaign.
Previous successful marketing to this audience has beenattributed to appealing NT content appearing in places where millennials spendtheir time, predominantly through digital channels and on social media.
As part of this years campaign, Tourism NT is hosting agroup of seven social media influencers comprising travel bloggers and contentcreators on a trip around the Territory to build on the NTs reputation as amust-visit destination.
The group is travelling from the Red Centre to the Top Endand will share their best photos with their social media followers using thehashtag #NTaustralia. Combined, the group has more than 1.49 million followers,so the marketing potential of the trip is huge.
The extensive reach of social media posts was highlightedrecently when Australian movie star Margot Robbie posted a photo of Uluru onher Instagram page. More than 1.6 million followers liked the post, with morethan 6000 commenting.
