VALENTINE'S DAY COLLECTION
· This Valentine's Day, Swarovski takes inspiration from the sparks of energy that ignite a journey of infinite love
· Celebrating your #InfiniteSpark is the message that is brought to life through the Valentine's Day Collection and campaign
· The Collection shines a new light on romantic symbols, and is full of meaningful gifts showcasing new colorways and silhouettes
· At this romantic time of the year, Swarovski celebrates love stories in all their forms
Love. It all begins with a spark of energy: it's exciting, all-consuming and unforgettable. This Valentine's Day, Swarovski will celebrate how this extraordinary spark blossoms into a journey of never-ending love, from the very first moment eyes meet and sparks fly, to the ways we fuel that spark and keep it burning bright.
True to Swarovski's innovative spirit, the Valentine's Day Collection reimagines traditional symbols of love into of-the-moment designs that add a touch of effortless sparkle to any outfit. The iconic and eternal motifs of the infinity symbol and the shimmering heart are given a contemporary twist – making the perfect gift for loved ones, for friends or for yourself.
Swarovski's Creative Director, Nathalie Colin, explains the inspiration behind the new Valentine's Day Collection: "Love is the energy of life. During the most romantic time of the year, we wanted to show how illuminating this energy can be, making people feel more brilliant, brighter and loved. We've transformed iconic symbols into stylish pieces designed to capture hearts around the world."
COLLECTION HIGHLIGHTS
These shimmering styles refresh some of love's meaningful motifs. Love renews itself again and again with the infinity symbol, seen in many different sizes and forms throughout the Collection, while the heart represents love in its purest expression. These romantic symbols are reimagined for the modern woman, as the Infinity and Lifelong Heart Collections feature these universal symbols of love in polished tones and intricate Swarovski crystal pavé embellishment.
ROMANTIC SYMBOLS REIMAGINED FOR THE MODERN WOMAN
Infinity Cuff
In polished golden metal tones and shimmering Swarovski crystal pavé, the Infinity Cuff creates a standout style this Valentine's Day.
Styling tip: Go for a bold look with the Infinity Cuff, which is the perfect talking piece to enhance any outfit.
Lifelong Heart Pierced Earrings
Swarovski introduces its versatile dual-toned earrings for Valentine's Day. This striking pair features cleverly designed interlocking hoops for a range of styling options.
Styling tip: Wear as an asymmetrical pair for an on-trend style. Match with a delicate necklace to create the perfect day-to-night look.
BRIGHT AND PLAYFUL SYMBOLS TO FALL IN LOVE WITH
Swarovski Sparkling Dance Collection
New additions to the coveted Swarovski Sparkling Dance Collection are bright, playful and full of meaning – the perfect gift for both Valentine's Day and Galentine's Day, or even a treat for yourself. Necklaces, bracelets and earrings feature shimmering elements that catch the light and appear to dance with every move. These new additions include a colorful Swarovski crystal pavé rainbow, a ladybird in flight and a lucky cat.
Styling tip: Combine these bright motifs with other pieces from the Swarovski Sparkling Dance Collection for a cool and vibrant daytime look.
ROMANTIC STYLES THAT CELEBRATE LOVE AND TOGETHERNESS
Attract Soulmates
Swarovski extends its popular line with designs centered on the concept of "you and me". Each one features two closely positioned Swarovski crystals that symbolize the eternal bond between soulmates.
Styling tip: To perfect your date-night look, wear a bracelet, necklace and a ring from the Collection to add some sparkle to your style this Valentine's Day.
A BRILLIANT NEW TWIST TO THE LOVE HEART
Bella Earrings
This season, Swarovski introduces two new, on-trend colors – the silk crystal and the clear crystal – to the popular heart-shaped Bella Earring line, that add a touch of sparkle to every occasion.
Styling tip: The special heart-shaped cut of the crystal is perfect for an everyday look. Wear on their own to let the sparkle stand out.
UNIQUE GIFTS THAT SHINE
Swarovski Remix Collection
The versatile Swarovski Remix Collection offers a special way to create a truly personal Valentine's Day gift. With the innovative clasp system, each piece can easily be transformed into a new look by connecting with other Swarovski Remix Collection strands.
Styling tip: Layer Remix strands together for an on-trend style, wearing a variety of symbols together to enhance your look.
ROMANTIC RECOLORING
Crystal Frost Timepiece
Valentine's Day is the perfect time to express your love. This season, Swarovski channels the romantic energy of the occasion by reintroducing the Crystal Frost Timepiece in a new rose color. Adorned with 178 Swarovski crystals and floral detailing on the dial, this timepiece celebrates femininity and style.
Styling tip: Let your watch do the talking! Wear with fine micro-rings featuring hearts from the Infinity Collection to complete your look.
To see how others style their sparkle, please visit Swarovski's #SparkDelight platform.
THE VALENTINE'S DAY CAMPAIGN
The story of infinite love comes to life through a digital-first campaign, where a spiral staircase of a lighthouse becomes our emblem to celebrate an enduring love story. This journey is told from the moment eyes meet, to the way that love blossoms into a beautiful relationship that can last a lifetime. The signature symbols of love are brought to life in the campaign just as in the Collection, with a modern and refreshed twist. The Valentine's Day campaign kick-starts the story of the Swarovski SS20 season, which sees the brand tell stories that reflect the transformative power of energy.
