The Sturt Highway Taskforce has launched a road safety campaign, 'Arrive safe this Christmas', urging all road users to take extra care as traffic increases during the festive season.
Chair of the taskforce and Murrumbidgee Mayor Ruth McRae OAM said the campaign is a timely reminder that every journey matters.
Cr McRae said Christmas is a time for family and celebration, but it's also one of the most dangerous times of year on our roads.
"We want everyone to reach their destination safely. That means slowing down, resting regularly, and making smart decisions before and during every trip," she said.
New data from Transport for NSW shows that in 2024, 340 people lost their lives on NSW roads, with nearly 70% of those on regional roads. Speeding remains a leading contributor to fatal crashes and fatigue continues to be a major risk factor for drivers.
The Taskforce's 'Arrive safe this Christmas' campaign will highlight simple, practical messages each week from mid-November through to Christmas. These messages will cover:
• Slow down and rest up - speed and fatigue kill. Stop every two hours and plan realistic travel times.
• If you drink or use, don't drive - alcohol and drugs remain major factors in preventable crashes.
• See and be seen - make good choices behind the wheel, avoid distractions and drive to conditions.
• Expect the unexpected - watch for wildlife, check road conditions, and stay clear of bushfire zones.
"The Sturt Highway runs right through the heart of our community, and many of us use it everyday. This campaign is about looking out for one another and making sure everyone gets home safely," Cr Kschenka Mayor of Narrandera Shire Council said.
The Sturt Highway Taskforce includes the councils of Wagga Wagga, Narrandera, Leeton, Hay, Murray River, Balranald, Wentworth and Murrumbidgee. The group advocates for investment in safety, infrastructure and freight efficiency along the 605-kilometre highway, which connects Tarcutta in NSW to Adelaide via Victoria and South Australia.
