The 'Uber of Beauty' App About to Shake Up Australia

Finding those beauty treatments when and where you want them has never been easier. Born out of Perth, Lashd delivers your head-to-toe ‘glow’ from your mobile to your door.

Lashd is a beauty App that enables you to book appointments with beauty experts at a time and a place that suits you. It breaks new ground in service, imagery, and customer experience and offers a community for creatives to boost their business. The user interface is exciting and intuitive, like flicking through an interactive fashion magazine.

“The downturn in the retail sector has had a significant impact on the industry. My vision is to reinvigorate the beauty business and provide work for beauticians who are being driven into other industries. Lashd is the next exciting development in line with the growing trend of at-home service apps such as Airtasker, UberEats and Meal Pack services, alongside a fast growing beauty, fitness and wellness sector. Lashd will make beauty more convenient for users and boost business for creatives!” – Joanne Pellew

Joanne – an inspirational, hands-on and self-taught entrepreneur – has devoted and diversified her already vast portfolio to fund and drive the beauty business, creating an App that will give you access to an expert and trusted ‘glam squad’ around the clock! Whether you are juggling babies or leading boardrooms, Joanne has a vision of going beyond the existing beauty industry models to offer a premium and convenient experience for women on the go who are pressed for time.

The dream of snapping your fingers and summoning your glam team is now just one click away. You can be pampered, primped and preened by the best in the biz! Better yet, these mobile beauty experts come to you at your convenience, which means no more rushing to set appointments at a salon. From formals, to race days, to weddings and more, you can rest assured that your beauty needs will be met by the Lashd squad.

Designed for the Girlboss, the Supermum, the women who do it all, the Lashd App is so much more than a mobile beauty appointment service. The Lashd app flaunts its functionality and fashion with an unparalleled user experience which empowers women. With quality and excellence in mind, Lashd assembles talented and trusted beauty professionals, rigorously vetted to offer you the cream of the crop.

Unlike other beauty apps and mobile beauty appointment services in the market, the Lashd service offering expands beyond just hair, face and nails. Lashd offers services such as eyelash extensions, facial treatments, personal training and health and wellness offerings such as massage, life coaching and even hypnotherapy.

Lashd’s revolutionary platform makes it easy for new creatives to break into the industry and for existing health and beauty providers to increase their business. With no setup or joining fees, Lashd is helping creatives to break into the market without breaking the bank. The App makes communicating with clients and responding to requests simple and fast, with real-time notifications and updates. The Lashd App helps creatives to win clients and book jobs all in one convenient location. No need to worry about setting up an expensive website, incorporating an online booking platform or worrying about missing emails and calls for bookings. The Lashd App is a one-stop shop for beauty experts to market their business, create beautiful portfolios, get in touch with clients, make bookings and take payments. In fact, Lashd makes accounting, financials and insurance easy: All Lashd creatives are covered by the Lashd insurance policy.

Lashd offers complete control and personalisation of the App for service providers. Creatives can not only set their location and the distance they’re willing to travel, but also log on and off based on their availability. In the same vein as revolutionary ride sharing Apps like Uber and service-based Apps like Airtasker, Lashd lets the user control when and where they work.

For clients, using Lashd means resting assured that your service provider is appropriately qualified. Booking beauty services can be a tricky business, and it’s difficult to know who is properly credentialed. Lashd takes care of all the behind-the-scenes vetting, to ensure that you have access to a range of properly vetted and qualified service providers for all your mobile beauty and health needs. Lashd also offers users the peace of mind of star ratings and verified user reviews, to ensure that you find the best person for the job, no matter what your beauty needs. The App even allows you to make group bookings – something not possible on many other mobile beauty appointment applications.

The Lashd App will locate creatives in your area and show you their availability in real time, so there’s no need to spend your time phoning and emailing salons just to find an appointment that suits your schedule. You can even book several months in advance to have peace of mind for special occasions. The easy-to-use interface makes Lashd one of the most user-friendly apps on the market, and will make booking your next mobile beauty service a breeze.

Lashd is more than meets the eye; it also operates as a e-marketplace and virtual office for beauty providers and freelancers. Lashd is building and housing a community of creatives with access to business advice, admin portals, portfolio marketing and brand-building capabilities. It will create extra income for stylists and creatives and provide an avenue for thousands of students who graduate from beauty academies to start earning an income right away. A one-stop destination where brains meets beauty, Joanne has plans to open the Lashd Academy to upskill beauty professionals in business growth, customer service and more.

Lashd will be available on Apple and Android from May 2018.

Shazana Roseli
Senior Account Manager
Taurus Marketing

[email protected]

(02) 9415 4528

Jacqueline Cridland
Account Manager
Taurus Marketing

[email protected]

(02) 9415 4528

/Public Release.