Futerra and The Consumer Goods Forum today launch The Honest Product Guide, revealing new rewards for product transparency on social, health, environmental and safety issues
Today, The Consumer Goods Forum and the global change agency Futerra launch The Honest Product Guide, exploring breakthroughs in what experts and consumers agree is the most important aspect of transparency: the honesty of products themselves.
Grounded in new global market research, The Honest Product Guide reveals that global consumers are hungry for more transparency about the social, health, environment, and safety credentials of the products they buy (70%), rather than the companies that made them (30%). Consumers across the world say they are most likely to look
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