Toowoomba Regional Council (TRC) is inviting business operators to apply for its new Niche Tourism Development Incentive that is designed to strengthen support for tourism activities with an eye on opportunities ahead of the 2032 Brisbane Olympics and Paralympic Games and beyond.
TRC Economic Development portfolio spokesperson Cr Edwina Farquhar said Council's latest incentive was open in addition to new opportunities for operators through two major Queensland Government programs. (* See details below)
For TRC's Niche Tourism Development Incentive policy eligibility details and to lodge an application, visit, www.tr.qld.gov.au/developmentincentives
"The initiatives highlight our Region's many strengths and build on our growing reputation as a must-visit destination," Cr Farquhar said.
"We know Toowoomba has all the ingredients to be a leading regional destination - from our breathtaking escarpment views, pristine parks and gardens, rich First Nations heritage, through to our farmstays, food and wine, country charm, adventure, sport and cultural experiences.
"With the Brisbane 2032 Olympic and Paralympic Games approaching, Council is working with industry and government partners to ensure we're ready to welcome the world. These new incentives and funding programs will help create the kinds of signature experiences visitors will be seeking."
Cr Farquhar said the Niche Tourism Development Incentive would be available year-round and was designed to attract investment in ecotourism, agritourism, Indigenous-led tourism, sport tourism and adventure-based ventures.
"It offers benefits such as discounts on infrastructure charges and other cost relief, reducing barriers for operators and developers to bring forward projects that reflect the Toowoomba Region's unique identity," Cr Farquhar said.
"Potential developments include eco-lodges overlooking The Great Dividing Range, farmstay and agri-tourism experiences, Indigenous cultural tourism ventures, boutique adventure trails and sports tourism facilities, all of which showcase our Region's natural beauty and diverse experiences."
Queensland Government Grants open
Tourism operators and developers also can apply for two State Government programs under the Destination 2045: Delivering Queensland's Tourism Future strategy:
Tourism Icons Investment Fund (TIIF) - Round 1
• Expressions of Interest now open.
• Close: October 8, 2025
• Apply: detsi.qld.gov.au/tourism/funding-grants/tourism-icons-investment-fund
Regional Tourism Infrastructure Fund (RTIF) - Round 1
• Applications open: October 1, 2025
• Close: November 12, 2025
• Apply: detsi.qld.gov.au/tourism/funding-grants/regional-tourism-infrastructure-fund
Both funds are a key part of Destination 2045, designed to create jobs, attract new investment and position Queensland as a world-class tourism destination for decades to come.
Cr Farquhar said Council was encouraging local tourism businesses and investors to consider how these programs could complement the Niche Tourism Development Incentive.
"By combining Council's incentive with the State Government's substantial investment funds, we have a powerful platform to deliver the kinds of tourism infrastructure and experiences that will boost our visitor economy and strengthen communities across our Region," Cr Farquhar said.
Background:Why Invest in Toowoomba Region Tourism?
Top 5 reasons to seize the opportunity
1. Breathtaking escarpment views & natural beauty
The Great Dividing Range, national parks and open landscapes create a perfect backdrop for eco-lodges, wellness retreats and outdoor adventure tourism.
2. Authentic farmstay & agritourism potential
Australia's top-performing agricultural region offers immersive food, wine and farm experiences that connect visitors directly with the land and its producers.
3. Rich culture & heritage
From First Nations songlines and storytelling to historic architecture and vibrant arts, Toowoomba delivers authentic cultural experiences with lasting appeal.
4. Sport & events hub
High-quality facilities, passionate communities and a strong track record of hosting major events make the Region a natural fit for sports tourism and training camps.
5. Strategic timing - Brisbane 2032 Games
With the 2032 Olympics and Paralympics on the horizon, the Region is primed to capture pre-Games, event-time and legacy visitation as part of Queensland's Destination 2045 vision.
