Military buffs will be lured to the Territory for the inaugural Territory Tribute event series, with a targeted marketing campaign set to roll out as part of the Territory Labor Governments record $103 million Turbocharging Tourism stimulus package.
The Territory Tribute military event series is expected to attract more than 15,000 visitors and deliver more than $4 million in estimated visitor expenditure.
Each of the Tribute events will be promoted as part of the new marketing campaign to spark immediate holiday bookings, supporting jobs and local businesses during a traditionally quieter time for tourism.
The Territory Tribute series will start with the Bombing of Darwin Commemoration Ceremony (Feb 19) followed by a number of events running through to Anzac Day (April 25) 2019. These events will put a spotlight on the significant role the Territory played in World War II as well as positioning the NT as the key pilgrimage destination for military history in Australia.
The campaign, which will include digital and social media advertising as well as video promotion on YouTube and catch up television, will roll out in partnership with Holidays of Australia, who will be promoting travel packages incorporating the pillar events included within the Territory Tribute program.
Events include:
19 Feb Bombing of Darwin Service
19 Feb Last Post ceremonies commence and run weekly until late April, and then daily in the lead up to Anzac Day.
5-7 April International Military Writers Festival
24 April Overture to Peace
25 April Anzac Day Services and Worlds Biggest Two-up School.
