The Northern Territory Governments Turbocharging Tourism investment is working, with Tourism Research Australia releasing its latest results that continue to show more visitors coming to the Territory and spending more when they are here.
The Territory hosteda total of 1.95 million domestic and international visitors in the year toMarch 2019, an increase of 9 per cent. The majority of visitors were tourists,up by 10 per cent, and business visitors, up by 25 per cent.
Visitors spent $2.4billion, an increase of 13 per cent, with the average visitor spend increasingby 3.7 per cent to $1,245 per person.
Domestic visitation was strong in the New SouthWales market with a 16 per cent increase to 242,000 travellers, contributing$378 million to the Territory economy.
Significant growthin international visitors saw a 55 per cent increase in Japanese visitors and a48 per cent increase in visitors from China, including Hong Kong and Taiwan.
Turbocharging Tourism is providing acritical boost to the Territory economy as we continue to drive visitation and boost our domestic and internationalmarketing ensuring the NT brand is well represented in the highlycompetitive global tourism market.
These latest figures show how the investmentand focus is starting to pay off, with strongincreases in visitation which brings more money into the Territory economy andsupports local businesses and jobs.
Quotesfrom Minister for Tourism, Sport and Culture, Lauren Moss:
ThroughTurbocharging Tourism and theadditional TURBO2 investment of $62.8 million we are seeing more holiday andbusiness visitors which supports local businesses and creates jobs forTerritorians.
Tourism is a highly competitive globalindustry and what we can see from these results is that when we increase ourinvestment in tourism marketing, we also see a direct increase in visitation.
However, there is still moreto be done. To ensure growth is experienced across all regions and sectorsof the industry, we continueto work together to drive visitation across the Territory.
Turbocharging Tourism is the biggestinvestment in tourism ever made by any Territory Government, and we havealready surpassed our target of 53 000 extra holiday visitors, with more than66 660 extra bookings injecting an estimated $82.8 million into the economy sofar. These are holiday visitors who are coming as a direct result ofour Turbocharging Tourism investment.
