– Enabling deep dive into experiment-driven marketing and building delightful digital experiences, ConvEx will feature 15 conversion optimization experts from some of the biggest companies in the world
VWO, a market leader in conversion optimization and user insights technology, announces its first online summit; ConvEx – Celebrating Experiment-Driven Marketing . The 5-day summit will take place online from August 5 to August 9, 2019 and will bring professionals from across the digital marketing, conversion optimization, UX/UI, and analytics functions, including thousands of VWO customers, to hear from experts and learn best practices.
“Customer expectations are evolving. Paying attention to designing online experiences that persuade customers to transact is becoming increasingly important. It’s time to let opinions take a backseat and let experiments determine what is best for your audience. With ConvEx, we want to transform data-driven organizations to experiment-driven organizations,” says Sparsh Gupta, Chief Executive Officer at VWO.
For the first time, ConvEx will bring together 15 experts in the field of conversion optimization and user experience design, helping some of the world’s largest companies grow, including Microsoft, Booking.com, HubSpot, Encyclopedia Britannica, Kaspersky, Avast, Trainline, and others. The sessions will be released online, and the audience will be able to watch the sessions from the comfort of their respective screens.
“Online competition is getting fierce day on day. Not just data-informed decisions, it is time businesses make more ‘customer-informed’ decisions. ConvEx provides a window into how the most admired businesses around the world built a loyal following by understanding their buyers’ motivations,” says Paras Chopra, Founder & Chairman, VWO.
Register for VWO ConvEx HERE .
VWO is a conversion optimization and user insights technology provider with more than 250 employees, 6,000 customers, and 20,000 users worldwide. VWO’s integrated conversion platform enables marketers to understand visitor behavior, run experiments, personalize experiences, and reengage them across the entire customer journey.