Welcome Back campaign encourages intrastate tourism

Less restrictions mean you're welcome here - in South Australia's Yorke Peninsula

With restrictions on intrastate travel and outdoor dining eased this week for South Australians, the South Australian Tourism Commission has launched a ‘Welcome Back’ campaign.

South Australia is not only easing restrictions on regional travel, South Australians are encouraged to get out and about across their state’s 11 regions and city – while maintaining social distancing, of course. In addition, cafes and restaurants can open for a maximum of 10 people outside, a positive first step for the state’s industry.

The SATC’s Welcome Back campaign uses imagery from across South Australia’s iconic regions with a focus on nature-based experiences, road-tripping and camping, to align with stage one in the State Government’s roadmap to recovery.

To help ensure South Australians feel welcomed back, the campaign includes region-specific collateral designed so that regional tourism partners and operators have tailored content to post on their own social media platforms and help strengthen the ‘welcome back’ message.

The campaign was launched to media on Monday 11 May at Adelaide Oval by SATC chief executive Rodney Harrex, and SA-icon Hans, as well as a countdown video featuring notable South Australians celebrating the easing of the first raft of restrictions.

Watch the countdown of a different kind here. Consumers can go to southaustralia.com to explore how travel restrictions have been lifted and start planning their next trip in SA.

Campaign collateral is available for download at the links below.

  • Adelaide
  • Adelaide Hills
  • Barossa
  • Clare Valley
  • Eyre Peninsula
  • Fleurieu Peninsula
  • Flinders Ranges and Outback
  • Kangaroo Island
  • Limestone Coast
  • Murray River, Lakes and Coorong
  • Riverland
  • Yorke Peninsula.

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