Moira Shire Council is launching an exciting new tourism campaign called the Local Tourist Passport.
Mayor Libro Mustica said households in Moira Shire would have started receiving special envelopes containing their passport in the mail this week.
"Passports entitle residents to special offers when they bring a full-fee paying visitor to participating attractions, experiences, accommodation, retail outlets and cafes throughout Moira Shire," Cr Mustica said.
"The Passport initiative will run from May through to October and we hope this will encourage you, as a local resident, to invite your family and friends from outside the region to visit and together enjoy what Moira Shire has to offer."
Cr Mustica said as a region offering attractive COVID safe experiences, the 'visiting friends and relative market' was expected to play a significant role in regional recovery after a year of lockdowns.
"This concept has been successful in other key tourist regions around Australia, and we look forward to championing it here in Moira Shire," he said.
"It is not too late for businesses to sign up and be a part of the Local Tourist Passport.
"Just give our friendly Tourism team a call on 5871 9222 and simply give us your details and what you would like to offer and we will add you to the list."