$20M Government-Backed Campaign Boosts Aussie Makers

Soda Communications

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ABOUT THE AUSTRALIAN MADE, AUSTRALIAN GROWN LOGO The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trademark for the full range of genuine Australian products and produce. It has been helping Australian consumers, farmers, processors and manufacturers for forty years. The AMAG logo can only be used on products registered with the not-for-profit organisation Australian Made Campaign Limited. The strict set of rules governing the logo's use also requires that it must always be used with one of five descriptors: 'Australian Made,' 'Australian Grown,' 'Product of Australia,' 'Australian Seafood' or 'Australian' (for export use only). To use the logo, goods must meet the criteria set out in Australian Consumer Law as well as the more stringent Australian Made, Australian Grown Logo Code of Practice. Approximately 4,500 businesses are registered to use the AMAG logo, which can be found on thousands of products sold worldwide.

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