$6 million boost for NSW visitor economy

Three funding streams to support regional businesses engaged in the visitor economy open today, while an expanded multi-channel tourism campaign profiling Greater Sydney includes a new television commercial launched over the weekend during the Australian Open.

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said these activities, led by Destination NSW, would help position the NSW visitor economy for recovery and long-term growth.

“NSW is open for business and welcoming visitors, and business owners and entrepreneurs are hungry for growth and new opportunities – these programs will help visitor economy stakeholders to achieve just that,” Mr Ayres said.

“We are confident our $2.5 million investment in the marketing campaign, ‘Sydney Love It Like You Mean It’ will complement other Government initiatives such as Sunset Piazza and Dine & Discover to restore vibrancy to Greater Sydney and be a welcome boost to get businesses back on track.

“The campaign has generated more than 42,000 leads to visitor economy businesses since launching late last year. Now we’re extending through to April, calling on Sydneysiders to book a multi-day staycation, enjoy a meal, a performance or retail therapy, and to visit an attraction to get city tills ringing again.

“We are also supporting the regions with $3.5 million to kick-start investment in attractions and visitor infrastructure, refresh existing tourism products and secure or create new business event opportunities.”

The $6 million NSW Government visitor economy initiatives are:

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